As Marketing Director I managed the rebrand of the company from Affinity to The Lobby. Responsible for all creative collateral including print materials, product packaging, digital marketing assets, company content, and member swag.
Designed all product websites and social media channels. Created company content for all digital media including weekly member emails introducing new emerging clothing brands, social media marketing, and press. Developed successful growth marketing campaigns increasing membership upwards of 400%.
Worked closely with the CEO and Operations to streamline new features, product development, and project management.
Acted as company spokesperson at 20+ holiday pop-up events at top tech companies including Airbnb, Twitter, Google, Dropbox, and Sephora.