Responsible for all company operations including; branding, marketing, product sales, customer service, financial planning, market trend research, merchandise selection, vendor relations and press in publications such as Vogue, InStyle, Lucky Magazine, Daily Candy and The New York Times Magazine.
Head buyer for top collections including Mayle, Alexander Wang, Isabel Marant, Vanessa Bruno, 3.1 Phillip Lim, Diane von Furstenberg, Jenni Kayne, A.P.C., Rag and Bone, Acne, Me and Ro, Jill Platner, Philip Crangi and Melissa Joy Manning. Traveled yearly to Los Angeles, New York and Europe for buying markets and fashion week.
Created and designed e-commerce representation of brick and mortars. Developed graphics, images and written content for weekly mainframe updates, company blog, and email marketing. Implemented and managed all online marketing campaigns including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO) and affiliate programs increasing sales upward of 700%.
Managed staff for multiple locations of thirty or more managers, sales associates, interns, consultants, bookkeepers, accountants, web designers, and marketers.