Developed and managed press and public relations including articles in The New Yorker, The Sunday Times, The New York Times, The Wall Street Journal, The Sun, CNN, Fox News, Yahoo Finance, Newsweek, The Week, Mashable, and Quartz.


Created and managed all digital marketing strategies including e-commerce, SEO, PPC, social media, email campaigns, display ads, remarketing, affiliate programs, blog content creation, and online community. Increased revenue by 60% through optimized media display and updated creative.


Organized weekly in-store events in multiple Henley retail locations including vape contests, poetry readings, art openings, and music concerts increasing sales by 80%.